April 10, 2020
The retailer-consumer dynamic is rapidly changing as a result of the worldwide COVID-19 virus. In efforts to prevent the spread of COVID-19, regulations have been enforced on retailers that have had a devastating impact. However, there is hope for resolve as companies adapt by utilizing customizable, contactless package lockers for safe and efficient package pickup.
During this life-altering pandemic, friends, family, and loved ones take priority over time spent browsing in stores and standing in line to make a simple purchase with the ever-looming concern of exposure to viruses, germs, and bacteria. Now more than ever, retailers are following research to study what new ways culture will be shaped. In a Sparks & Honey COVID-19 Briefing series, Hanna Jerome describes a Cultural Zeitgeist map, identifying the most used cultural signal is for 'extreme safety'. "There's a switch that has to happen and it has to happen fast with these new business models.” Businesses are being called on to meet easy, safe, and fast solutions for consumers. Courtney Emery, director of cultural strategy at Sparks & Honey, added, “We’ve been seeing a lot around the rise of contactless payments.”
Time-saving and limited-contact solutions are needed in the retail industry. Digilock® Director of Marketing, Molly Locke, states, “What we are seeing is a growing interest in planning for various retail realities. As large retailers like Amazon are limiting their deliveries to more essential items, we are working with retailers on creative and convenient ways of increasing safety for their customers. Retailers are looking ahead and planning for a mid-to-long-term solution that reduces contact and still delivers product.”
With 40 years securing personal storage, Digilock® has partnered with retailers to adapt to the ever-changing retail landscape today. Currently, Digilock® offers a customizable package delivery system that allows the consumer to purchase merchandise online and pick up their product either in-store or storefront in a convenient and safe PackageHold™ locker by Digilock®. Once the product is placed in the PackageHold™ locker, a notification is sent to the consumer with a QR code via text that they can hold up to the screen which opens the locker. Reducing contact, increasing safety.
The retail sectors that would immediately benefit from PackageHold™ are companies that fall under the “essentials” categories, such as hardware stores that are providing supplies for essential construction. However, in looking to the future, PackageHold™ is a viable option for all retail businesses looking for strategic ways to drive more traffic to store, with a seamless and customizable package delivery solution.
To learn more about PackageHold™ by Digilock®, please click here. We’re here to help you with safe, sound, secure retail solutions.